February 25, 2019

Experiential Marketing and why do we need a Maven to design experiential campaigns?

Experiential Marketing, we all are aware of this as it has been around for a while. Many companies had inculcated this in their marketing strategies to […]
January 25, 2018

18 Experiential Marketing Trends of 2018

This is my 18th blog post coincidently, about 18 EM trends of 2018, interesting isn’t it? Apart from this series of coincidences, there are a few […]
October 6, 2017

Marketing – I, Me, Myself

“If you’re in business, you’re in the business of influence. Period. Saying that, influencer marketing technologies & services are typically applied in situations where there are […]
August 4, 2017

Tips & Tricks of a Successful Experiential Marketing Campaign

July 31, 2017

e-mart Korea: Defining innovations in Digital Retail Marketing

What is e-mart? e-mart is South Korea’s oldest & largest discount chain retailer, spread across the country with 160 stores and with the acquisition of Walmart […]
July 11, 2017

Celebrate the feeling. Celebrate Coca-Cola!

From ‘Drink Coca Cola’ to ‘Red, White & You’ to #OpenHappiness and finally, to #TasteTheFeeling. The brand has definitely come a long way from 1886 to […]
June 23, 2017

“#YourSecondHome” An Experiential Concept by Prega News

Look who entered the area of experiential marketing recently… Drum-roll… Please welcome Mankind Prega News! When we talk about Experiential Marketing, the whole idea is about […]
June 20, 2017

Tanishq – Making ads experientially

Tanishq – Pure Jewellery. Pure Joy. It’s pure marketing done experientially! When we talk about jewellery, the first thought that hits us is of a wedding. […]
May 30, 2017

The new Marketing Strategy: “You’re digitally invited!”

Living in the Digital Age has its own perks & losses. As with every innovation and passing moment, the world is evolving and ever since social […]
April 11, 2017
Social Media & Experiential Marketing - Sudhakar Sharan

Social Media & Experiential Marketing: A match made for Brands

“Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you.” […]
February 23, 2017

Baba Ramdev pitching the Patanjali line

After leading as the most Buzziest Brand of the year 2017, Patanjali has scored a new height after being the most popular FMCG brand. Well, “Iss […]
February 15, 2017

Marketing Content, the Contextual Way!

“It’s no longer enough to just have great content; you now need to know how, when, where, and to whom, you should deliver it.” While the […]